Side Project Marketing Ideas That Any Engineer Can Do By Themself.

2 min readSep 12, 2022

Are you working on a side project but you have no clue how to attract users? The following list contains obvious and simple to do activities that’ll help you get started. The only way your code can be enjoyed by as many people as possible, is to put in the effort and pave as many paths to your project as possible.

Ask Peers

This low hanging fruit is often missed. You probably know other engineers who are working on side projects. This is a great resource for marketing your own side project. Ask them what they have tried to attract users to their project. Chances are they will have some great ideas that you can use.

Join Facebook groups

Whoever your target audience may be, there’s most likely a Facebook group where they’re talking about the problem your project tries to solve. For example, if you’re working on a project that helps people learn to code, you can join groups like Beginner Programmers and offer your project as a resource. If you’re targeting fitness coaches, there are groups where they gather and exchange ideas.

Post on forums

Forums are another great way to reach your target audience. If you’re not sure where to start, try searching Google for forums related to your topic. From subreddits to hyper specific niche websites, forums are wonderful places to find & learn from a variety of audiences.

Be active on Twitter

Twitter can be a great way to connect with potential users. When you’re first getting started, try following people who are talking about the problem your project solves. You can also search for relevant hashtags. Once you start building up a following, you can share updates about your project. Interaction is key.

Start a blog

Blogging is somewhat of a longterm play, however writing great pieces can help you attract and grow an audience for years to come. You can use your blog to share updates, give advice, and talk about the problems your project solves. If you’re not sure where to start, try looking for popular blogs in your industry and the types of articles that did well.

Guest Posts

You can also search for guest blogging opportunities. This can be a great way to get your name and your project out there. When you’re first starting out, try to guest post on blogs that are relevant to your industry. As you start to build up a following, you can guest post on bigger and more popular blogs. Many blogs welcome guest posts. It allows them to have new content for their audience without doing the work.


There’s no magic solution to marketing your side project. But if you’re willing to put in the work, these ideas will help you get started. There’s no one right way and there are no shortcuts. The best way to learn is by doing.

One experiment at a time.

Good luck!

I design products for B2B saas @